World Cup Diplomacy: A Shot at Reviving USMCA Canadian sports minister Adam van Koeverden's optimism about using the World Cup to revitalize trilateral trade talks between Canada, Mexico, and the United States is a breath of fresh air in an otherwise stagnant diplomatic landscape.
The looming July 1 deadline for reviewing the existing free trade agreement (USMCA) has been met with resistance from Washington, but hosting the tournament could provide a much needed catalyst to reboot negotiations.
Van Koeverden's experience as a former Olympian and Canada's official Fifa Sherpa makes him well suited to draw on the global sporting events he's participated in.