Nobody Is Selling Football: FIFA's Misguided Pursuit of Private Investment The recent news from FIFA has sent shockwaves through the football world, with UEFA's decision to boycott tournaments if plans to sell off stakes in World Cup commercial entities go ahead.
At the heart of this controversy is FIFA Forward Enterprise (FFE), a proposal that would see private investors take a minority stake in the governing body's competitions.
FIFA's insistence that "nobody is selling football" rings hollow when considered alongside the planned consultation process, which has been widely criticized as a thinly veiled attempt to rubber stamp the sale of key assets.