The Quiet Revolution of Football in America A record breaking 63 million American viewers tuned in to witness the historic World Cup showdown between Spain and Argentina on Sunday.
But what's behind this sudden surge in interest, and what does it mean for the future of sports in the United States?
The combined audience of Fox's English language broadcast and Comcast's Telemundo TV network and Peacock streaming platform far exceeded the 22. 3 million US viewers who watched the 2022 World Cup final in Qatar.