Microsoft Tests Free, Ad Supported Cloud Gaming for Xbox Insiders Microsoft's decision to introduce free, ad supported cloud gaming for Xbox Insiders marks a significant shift in the company's strategy for its Xbox Cloud Gaming service.
The move appears to be a clever way to attract new users and provide a taste of what cloud gaming has to offer without requiring an upfront subscription fee.
The reliance on advertising revenue is not new in the world of gaming, with companies like Google and Facebook using targeted ads to monetize users' online behavior.