My 7 Favorite Amazon Device Deals in Best Buy's Black Friday in July Sale The summer months are typically a time for relaxation and leisure, but for those who can't resist a good deal, the arrival of Best Buy's Black Friday in July sale is a welcome reminder that savings season is always just around the corner.
This year's offerings from Amazon include several popular devices being reprised at their lowest prices yet. The emphasis on perpetuating a cycle of consumption is one of the most striking aspects of this trend.
By introducing sales periods outside of their natural context, companies create artificial scarcity and fuel our desire for the latest gadgets and gizmos.