The Jersey Sponsors: A New Era in College Athletics Notre Dame's decision to partner with SoFi Technologies has sparked a debate about the increasing commercialization of college athletics.
With a six year deal worth $18 20 million per year, this partnership is being hailed as the richest in college history. The influx of corporate sponsors into college athletics has been rapid and relentless.
In January, the NCAA approved uniform patches to generate revenue for struggling athletic departments. Ohio State's partnership with JPMorganChase is a notable example – nearly $17 million per year for 36 teams.