The Sound of Disruption: Bose's New Tune Bose, a consumer tech brand known for its high end speakers and headphones, is undergoing a significant transformation.
Under CEO Lila Snyder's leadership, the company has sold off its professional audio division, acquired luxury audio brands McIntosh Labs and Sonus faber, and started licensing its core technology to other companies.
This shift from a products centric business model to a B2B focus marks a departure from Bose's traditional approach.